BONUS EPISODE – “Sign Up for “Jewelry Marketing Jumpstart” Before Access Ends!”

Links and Info From This Episode:

“Jewelry Marketing Jumpstart” – https://joyjoya.com/jump

Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I’m taking this week off the podcast. I’m sharing a few announcements and reminders in this episode and then I’ll be back with a new regular episode about social media marketing next week.

Jewelry Marketing Jumpstart

The free Jewelry Marketing Jumpstart program on this podcast will be coming to a close soon, with the last installment on July 30th! Don’t worry, the podcast isn’t ending; we’ll just be switching to a new format with some very very exciting new content coming for the second half of the year.

Jewelry Marketing Jumpstart is a free, podcast-guided program that I started at the beginning of this year. I do want to let you know that when I finish in July, no one new will be able to sign up, so if you haven’t already signed up, you’re coming close to your last chance!

Existing members will still be able to access all the content, but it will be closed to new members. When you sign up for the free program by visiting JoyJoya.com/JUMP, you’ll get access to supplemental PDF worksheets that correspond with the information in all the episodes this year so far. It’s a step-wise approach, so I’m guiding you from beginning to end. The worksheets also include bonus resources like templates, screenshare videos, and more.

If you haven’t already signed up at https://joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now. Again, no one new will be able to sign up after the program finishes in just a few weeks. Don’t miss your opportunity!

Jewelry Marketing Grant

I also want to thank everyone who applied for the Joy Joya Jewelry Marketing Grant. The winner has been chosen, and this brand will be joining me every week on the podcast to document their journey.

They’re getting six months of FREE digital marketing services worth $12,000 to one lucky jewelry brand! They will also have the opportunity to share their business and marketing journey with our Joy Joya Podcast listeners and be spotlighted as our best case study yet.

I’m so so so excited to take this business on a journey with Joy Joya, and I’m excited for you listeners and viewers to be privy to all the behind-the-scenes of marketing that we typically do with clients. I think it’s going to be a wild and fun ride for everyone.

See Me and Liz in NYC!

Are you located in NYC, or will you be at NYC market week in mid-August? I want to meet you in person! For our Success With Jewelry podcast, Liz Kantner and I are hosting a casual, open meetup at The Press Lounge on August 15th. I’ll share more details once the date approaches, but I just wanted to give you an opportunity to save the date!

Did you have any questions about anything I mentioned? You can always email me Laryssa at laryssa@joyjoya.com or leave me a comment on YouTube – I respond to every comment!

If you loved this podcast, please share it with a friend who’d appreciate it. And don’t forget to subscribe as well as leave a review on Apple Podcasts.

If you’re completely new to digital marketing, then you’ll want to purchase and read a copy of my book JEWELRY MARKETING JOY. Visit https://joyjoya.com/book for more information.

Thanks for tuning in, and stay sparkling!

00:00 – Start
0:19 – Jewelry Marketing Jumpstart
1:57 – Jewelry Marketing Grant
3:00 – See Me and Liz in NYC!

Episode #247 – “Overview of Social Media Platforms for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #247. Finally in our Jumpstart Series, we’ve made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it’s time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we’ve got three exciting episodes ahead, packed with everything you need to know.

In this episode, we’ll start by taking a comprehensive look at the most relevant social media platforms for jewelry brands today. These platforms have become powerful catalysts for brand exposure, customer engagement, and ultimately, business growth. We’ll explore how you can leverage each platform’s unique features to create a vibrant online presence that resonates with your target audience.

I’ll be covering:
An overview of the social media platforms that could potentially be relevant for jewelry marketing today
What are some pros and cons of using each of these platforms
What are the demographics of the audience members on each platform

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Google introduces generative AI virtual try-on tool
https://www.retaildive.com/news/google-generative-artificial-intelligence-virtual-try-on-tool/653076/
The Glossy Week in Review: Talking high-end jewelry news with Sotheby’s Frank Everett
https://www.glossy.co/podcasts/week-in-review-talking-high-end-jewelry-news-with-sothebys-frank-everett/
Top 9 best SMS marketing examples, with templates
https://www.techtarget.com/searchcustomerexperience/tip/Top-9-best-SMS-marketing-examples-with-templates

Other links from this episode:

Diamond Nexus – https://www.diamondnexus.com/learn/custom-wedding-rings/
“Building a StoryBrand” by Donald Miller – https://www.amazon.com/Building-StoryBrand-Donald-Miller/dp/B0B31R6M6Y

Transcript: https://joyjoya.com/social-media-jewelry-marketing

00:00 Start
3:15 Primary Episode Content
19:46 Content Case Study
23:43 The Gold Mine
30:06 Jewelry Marketing News Roundup

Episode #246 – “How Jewelry Brands Can Level-Up Their Email Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #246. Today we’re going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights!

Now, even if you’re new to the world of email marketing and feel like you’re still finding your footing, don’t worry! This episode is for you too. We’re going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it’s going to be eye-opening!

By the end of this episode, you’ll be equipped with powerful tools like automation, segmentation, and A/B testing. We’ll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales.

But that’s not all! We’ll also tackle an important aspect of email marketing: measuring success. We’ll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It’s time to separate the winners from the not-so-winners!

I’ll be covering:
– My personal favorite advanced email marketing tactics that will make your campaigns shine as well as the benefits of using them
– What can you expect when you implement these tactics?
– Essential metrics to track for measuring email marketing success

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Why you buy sh*t you don’t need
https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need
Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push
https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/
Can AR Reduce Returns for Jewelry Brands?
https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/

Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing

Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling
https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/

Transcript:

00:00 Start
4:00 Primary Episode Content
19:16 Content Case Study
23:13 The Gold Mine
39:23 Jewelry Marketing News Roundup

Episode #245 – “How to Send a Jewelry Email Campaign, From Planning Through Execution”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #245. Today, we’ll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers.

In the previous episode, we laid the foundation by exploring the undeniable relevance of email for jewelry brands, sharing my personal favorite email marketing platform, and unveiling some essential tips and best practices.

But today we’ll be delving into the art of planning, executing, and delivering captivating emails straight to the inboxes of your eager subscribers. I’ll be sharing exactly how I set my clients up for email marketing success that drives results.

I’ll be covering:
– Where do the ideas for jewelry email campaigns come from?
– How far in advance are we planning, creating, and scheduling an email?
– What are the steps we take to ensure the email is as impactful as possible?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Instagram Ranking Explained
https://about.instagram.com/blog/announcements/instagram-ranking-explained
How much content is too much? Agencies are starting to ask that question
https://digiday.com/media-buying/how-much-content-is-too-much-agencies-are-starting-to-ask-that-question/
Consumers to Spend Record Amount for Father’s Day
https://nrf.com/media-center/press-releases/consumers-spend-record-amount-fathers-day

Other links from this episode:

Nico Leonard and Pride & Pinion
https://www.youtube.com/@NicoLeonard/videos
https://prideandpinion.com/en-us/pages/our-story

Milled – https://milled.com

Transcript: https://joyjoya.com/email-marketing-process-jewelry

00:00 Start
3:42 Primary Episode Content
22:56 Content Case Study
26:06 The Gold Mine
33:30 Jewelry Marketing News Roundup

This talk was recorded at JCK Las Vegas on the Social Media Stage, June 4, 2023.

Revolutionize Your Jewelry Social Media Marketing with ChatGPT | Unleashing AI-Powered Strategies for Unforgettable Campaigns

Description:
Unlock the potential of ChatGPT for jewelry marketing in this talk, where I delve into the world of AI-powered strategies for creating unforgettable campaigns. Join me as I explore the innovative ways to leverage ChatGPT, a cutting-edge language model, to transform your jewelry brand’s social media presence and engage your audience like never before.

🤖 Embrace AI in Jewelry Marketing:
Discover how ChatGPT, powered by OpenAI, revolutionizes the way you approach jewelry marketing. Explore the capabilities of this state-of-the-art language model and learn how it can generate captivating and personalized content that resonates with your target audience. Witness firsthand how AI can enhance your storytelling and create impactful connections with customers in the ever-evolving digital landscape.

💎 Crafting AI-Driven Campaigns:
Dive into the art of crafting AI-driven campaigns that captivate and convert. Harness the power of ChatGPT to generate compelling social media captions and more, tailored to the unique essence of your jewelry brand. Explore the limitless possibilities of AI-generated content and witness how it can streamline your creative process, allowing you to focus on strategic planning and brand innovation.

🚀 Future-Proof Your Jewelry Marketing Strategy:
Stay ahead of the curve and future-proof your jewelry marketing strategy with the power of ChatGPT. Embrace the AI revolution and witness how it empowers you to create impactful, data-driven campaigns that cut through the noise and leave a lasting impression. Unleash your creativity, tap into the potential of AI, and propel your jewelry brand to new heights of success.