Episode #245 – “How to Send a Jewelry Email Campaign, From Planning Through Execution”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #245. Today, we’ll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers.

In the previous episode, we laid the foundation by exploring the undeniable relevance of email for jewelry brands, sharing my personal favorite email marketing platform, and unveiling some essential tips and best practices. 

But today we’ll be delving into the art of planning, executing, and delivering captivating emails straight to the inboxes of your eager subscribers. I’ll be sharing exactly how I set my clients up for email marketing success that drives results.  

I’ll be covering:

• Where do the ideas for jewelry email campaigns come from?

• How far in advance are we planning, creating, and scheduling an email?

• What are the steps we take to ensure the email is as impactful as possible?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump 

News Articles:

Instagram Ranking Explained https://about.instagram.com/blog/announcements/instagram-ranking-explained

How much content is too much? Agencies are starting to ask that question https://digiday.com/media-buying/how-much-content-is-too-much-agencies-are-starting-to-ask-that-question/

Consumers to Spend Record Amount for Father’s Day https://nrf.com/media-center/press-releases/consumers-spend-record-amount-fathers-day

Other links from this episode:

Nico Leonard and Pride & Pinion https://www.youtube.com/@NicoLeonard/videos https://prideandpinion.com/en-us/pages/our-story

Milled – https://milled.com 

Transcript: https://joyjoya.com/email-marketing-process-jewelry

00:00 Start 3:42 Primary Episode Content 22:56 Content Case Study 26:06 The Gold Mine 33:30 Jewelry Marketing News Roundup