Episode #247 – “Overview of Social Media Platforms for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #247. Finally in our Jumpstart Series, we’ve made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it’s time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we’ve got three exciting episodes ahead, packed with everything you need to know.

In this episode, we’ll start by taking a comprehensive look at the most relevant social media platforms for jewelry brands today. These platforms have become powerful catalysts for brand exposure, customer engagement, and ultimately, business growth. We’ll explore how you can leverage each platform’s unique features to create a vibrant online presence that resonates with your target audience.

I’ll be covering:

• An overview of the social media platforms that could potentially be relevant for jewelry marketing today

• What are some pros and cons of using each of these platforms

• What are the demographics of the audience members on each platform

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump  

News Articles:

Google introduces generative AI virtual try-on tool https://www.retaildive.com/news/google-generative-artificial-intelligence-virtual-try-on-tool/653076/

The Glossy Week in Review: Talking high-end jewelry news with Sotheby’s Frank Everett https://www.glossy.co/podcasts/week-in-review-talking-high-end-jewelry-news-with-sothebys-frank-everett/

Top 9 best SMS marketing examples, with templates https://www.techtarget.com/searchcustomerexperience/tip/Top-9-best-SMS-marketing-examples-with-templates

Other links from this episode: 

Diamond Nexus – https://www.diamondnexus.com/learn/custom-wedding-rings/

“Building a StoryBrand” by Donald Miller – https://www.amazon.com/Building-StoryBrand-Donald-Miller/dp/B0B31R6M6Y

Transcript: https://joyjoya.com/social-media-jewelry-marketing

00:00 Start 3:15 Primary Episode Content 19:46 Content Case Study 23:43 The Gold Mine30:06 Jewelry Marketing News Roundup