Episode #241 – “Support Your Jewelry Marketing With Content Pillars”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #241. In this episode, we’ll be talking all about content pillars for your jewelry marketing. You’ve probably heard the word “pillar” before in reference to architecture; it’s something that holds up a structure.

Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan.

If you’ve ever found yourself at a loss for words when it comes to marketing, then you won’t want to miss this episode. We’ll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach.

I’ll be covering:
– What’s a content pillar, and how can it help you streamline your jewelry marketing?
– What are some examples of content pillars?
– How can you make content pillars work for you?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Is Mass Appeal Even Possible Anymore?
https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/
Tiffany & Co.’s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store
https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening
What marketers can learn from luxury brands’ use of nostalgia
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/

Other links from this episode:
Loren Hope’s Butterfly Series – https://www.lorenhope.com/collections/the-butterfly-series-xv

Transcript: https://joyjoya.com/content-pillars-jewelry-marketing

00:00 – Start
4:29 – Primary Episode Content
19:25 – Jewelry Brand Case Study
25:33 – The Gold Mine
34:35 – Jewelry and Marketing News Articles

Episode #240 – “SEO Copywriting for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we’ll be talking all about SEO copywriting for jewelry marketing. We’re building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven’t already.

But if you’re good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That’s what we’ll be exploring in today’s episode.

I’ll be covering:
– When I say “SEO copywriting”, what do I mean? Where does this copy actually go?
– How to incorporate keywords into your website copy
– Tools to help you streamline this process
– What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

What Fashion Needs to Know About Lemon8 – https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/
Did Instagram Just Kill Linktree? – https://www.wired.com/story/did-instagram-just-kill-linktree/
Mailchimp’s new GPT-powered AI tool can write marketing emails – https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails
Other links from this episode:
PRESLEY OLDHAM’S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY – https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 – Start
5:49 – Primary Episode Content
19:21 – Jewelry Brand Case Study
22:58 – The Gold Mine
28:11 – Jewelry and Marketing News Articles

Episode #239 – “SEO Content Opportunities and Keyword Research for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #239. In this episode, we’ll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we’re going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand.

Now, I know we briefly touched on the concept of keywords in our previous episode, but today we’re going to explore it in much greater detail. We’ll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers.

And the best part? You don’t need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we’ve been stressing throughout our Jewelry Marketing Jumpstart series), you’ll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level!

I’ll be covering:
– Why it’s important to be thoughtful about keyword research and proactive about finding content opportunities if you’re serious about taking advantage of the benefits of SEO
– Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand
– How to see what your competitors are doing – and how to know if it might be worth trying to “one up” them with your content

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Dallas’ Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling’
https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/
New Features on Instagram Reels: Trends, Editing and Gifts
https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/
Instagram Remains a Priority Platform for Marketers. Here’s Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/

Other links from this episode:
https://keywordtool.io/
JTV Referral Program – https://www.jtv.com/about/referral-program
The E Myth Revisited – https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
Desired Brand Effect – https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/

Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing

00:00 – Start
5:08 – Primary Episode Content
27:57 – Jewelry Brand Case Study
32:01 – The Gold Mine
39:37 – Jewelry and Marketing News Articles

Episode #238 – “A Beginner’s Guide to SEO for Jewelry Marketing Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #238! Today, I’m diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It’s often shrouded in mystery and can leave people feeling baffled.

But fear not! Throughout the next few episodes of the Jewelry Marketing Jumpstart series, I’m here to demystify SEO and help you understand what it is and how it works. By the end of this series, you’ll have a clear understanding of this powerful marketing tactic and be ready to tackle it head-on, if you choose to do so.

I’ll be covering:

– The basics of SEO to the various approaches you can take to optimize your website for search engines.
– How you can determine if SEO is the right focus for your jewelry business at this time
– What tools and resources you’ll need to get started

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Behind the Text Message Marketing Boom
https://www.businessoffashion.com/articles/marketing-pr/behind-the-text-message-marketing-boom/
Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’ https://www.retailtouchpoints.com/topics/digital-marketing/saks-cmo-on-how-luxury-marketing-is-about-making-it-both-aspirational-and-really-easy
3 ways to drive sales with email https://martech.org/ways-to-drive-sales-with-email

Other links from this episode:
MiaDonna: https://www.miadonna.com/
MiaDonna Screenshots: https://drive.google.com/drive/folders/1YHpZq0zEHPwqM96QkAwm1ZQMSP0fJlPc?usp=sharing

Keyword Tools:
https://www.wordstream.com/keywords
https://answerthepublic.com/
https://ads.google.com/home/tools/keyword-planner/
https://ahrefs.com/webmaster-tools

Transcript: https://joyjoya.com/seo-jewelry-marketing-content

00:00 – Start
3:23 – Primary Episode Content
24:26 – Jewelry Brand Case Study
29:14 – The Gold Mine
36:22 – Jewelry and Marketing News Articles

Episode #237 – “Optimize Your Jewelry Marketing With Effective Web Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #237! I move beyond all the foundational stuff we’ve covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan.

Now we’re getting into the nitty-gritty details of making content.

In this episode and many more to come, I’m going to share with you the most effective ways to create and share jewelry content with your target audience. We’ll start by exploring the best practices for creating content on your website, and we’ll dive deep into this topic over the next few episodes.

Not only that, but I’ll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar!

I’ll be covering:
– What do I mean when I say “website content”?
– Why’s it so important to be a caretaker of your website content and to approach it with a strategy in mind?
– How can you start improving upon your content today and as we move through the next few episodes?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

4 promising use cases for generative AI in content marketing
https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing
What Is Quiet Luxury And Why Is The Trend Louder Than Ever?
https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/
HermèsFit: The Amalgamation of Fitness and Luxury Fashion
https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury

Related Content:
Success With Jewelry Episode #17 – https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091
Use ChatGPT for Marketing Your Business – https://youtu.be/v35AQnsz-No
#212 The Gold Mine: Your Brain Is Sabotaging Your Marketing – https://youtu.be/eljGRIc3Q98
#219 Interview With Emma Morgan – https://youtu.be/PfI8i0jGtvo

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Marla Aaron Website Content
https://marlaaaron.com/
Corresponding email marketing campaign – https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-web-content

00:00 – Start
3:56 – Primary Episode Content
22:01 – Jewelry Brand Case Study
26:09 – The Gold Mine
32:50 – Jewelry and Marketing News Articles