Episode #252 – “Introducing the Winner of the Joy Joya Jewelry Marketing Grant”

This is Episode #252, and today we’re setting sail on an exciting new direction for the podcast. Podcast. If you’ve been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level.

Well, the wait is over! In June, we selected the recipient of the prestigious grant, and now, we’re officially embarking on this fabulous journey together.

Today, I’m delighted to unveil the winner of the Joy Joya Jewelry Marketing Grant, who will be receiving six months of digital marketing services courtesy of our agency, Joy Joya. It’s going to be a transformative experience for this jewelry brand, and we can’t wait to see their dreams turn into shining realities.

In this episode, not only will I reveal the name of the lucky grant recipient, but you’ll also have the unique opportunity to get up close and personal with the founder and maker behind this exceptional jewelry business. We’ll sit down for an interview, where they’ll share their story, vision, and passion that fuels their creations.

Over the coming six months, we’ll be diving headfirst into the exhilarating world of jewelry marketing, witnessing firsthand the ups, the downs, and the dazzling successes that come with elevating a brand’s digital presence. So, whether you’re a fellow jewelry entrepreneur looking to gain valuable insights or simply a jewelry aficionado eager to learn more about the craft and business behind your favorite pieces, this new direction is made for you!

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/winner-jewelry-marketing-grant

00:00 Start
3:18 Primary Episode Content
5:56 Interview
30:55 The Gold Mine

Episode #251 – “Wrapping Up Jewelry Marketing Jumpstart – What’s Next?”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It’s the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we’re having fun, right?

But no worries, my gem-loving friends, the podcast isn’t going anywhere! We’re just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let’s take a moment to walk down memory lane and do a quick recap of all the glittering gems we’ve uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we’ve got:
– A sparkling lineup of new content and adventures awaiting you. I’ll spill the diamonds on what’s coming up next, so you won’t want to miss that!
– Our regular fan-favorite segments – the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we’ll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can!

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Instagram Adds Improved Reels Template Options to Provide Creative inspiration
https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/
Zales, Rocksbox partner on jewelry rental
https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/
Can Mystery Boxes Save Fashion Retail?
https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode:
CLAIRE’S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS
https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start
3:22 Primary Episode Content
18:39 Content Case Study
22:37 The Gold Mine
27:56 Jewelry Marketing News Roundup

Episode #250 – “Tips for Using AI Tools in Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week’s episode, we’re diving headfirst into a topic that has been slowly but surely changing the game. We’re talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it’s for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I’ve been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I’ve given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we’re throwing the spotlight entirely on this fascinating world. Today, we’re dedicating 100% of our time to unwrap the power of AI in content creation.

This one’s about exploring new paths, embracing technological advancements, and empowering yourselves.

I’ll be covering:
– What is ChatGPT?
– What are the general best practices and tips for using it?
– What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Lush Cosmetics Left Most Social Platforms Two Years Ago. How’s That Going?
https://www.allure.com/story/lush-cosmetics-no-facebook-instagram
Meta Threads engagement has dropped off since red-hot debut, tracking firms say
https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html
Don’t ask for reviews too soon
https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode:

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign
https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/chatgpt-jewelry-marketing

00:00 Start
3:38 Primary Episode Content
25:36 Content Case Study
29:00 The Gold Mine
32:24 Jewelry Marketing News Roundup

Episode #249 – “Improve Your Jewelry Brand’s Social Media Presence”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we’re closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you’re like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We’ll explore various methods and metrics to help you measure jewelry marketing success and progress on social media.

It’s time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I’ll be covering:
– How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we’ll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
– Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we’ll break down these metrics and explain how they relate to your overall marketing goals.
– Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Meta Launches Threads, Provides Insights into Coming Elements
https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/
3 Store Event Themes That Are Sure to Create a Sense of Community
https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/
Tools for SEO Email Alerts
https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode:

Aurate “SUMMER. BLACK. FRIDAY. IS. HERE.”
https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start
3:34 Primary Episode Content
24:22 Content Case Study
30:28 The Gold Mine
34:22 Jewelry Marketing News Roundup

Episode #248 – “Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #248. We’re continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you’re familiar with these platforms and have an idea of the people who use them, you’re probably wondering how to get the best results. Here’s the thing: you don’t have to be on all four platforms to succeed.

Instead, it’s important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I’ll be covering:
– Tips and best practices for each of the four platforms.
– Some insider secrets that are often overlooked but can make a big difference.
– Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Email Welcome Pages Drive More Sales
https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
https://www.retailtouchpoints.com/topics/loyalty/anthropologie-brand-loyalty-acquisition
Alt-Commerce: The Future of Consumer Buying and Selling
https://multichannelmerchant.com/ecommerce/alt-commerce-the-future-of-consumer-buying-and-selling/

Other links from this episode:

Bryan Anthonys “Be Your Own Kind of Beautiful”
https://www.bryananthonys.com/collections/be-your-own-kind-of-beautiful
https://drive.google.com/file/d/1WhYBUli7v2FXLrDhtqfjo3iuxuNHHr7S/view?usp=sharing

Transcript: https://joyjoya.com/social-media-tips-jewelry

00:00 Start
3:23 Primary Episode Content
26:45 Content Case Study
30:28 The Gold Mine
37:50 Jewelry Marketing News Roundup