Episode #230 – “How to Do Competitive Analysis for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I’m excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out – all with jewelry marketing.

Get ready to make a splash in the Sea of Sparkle! We’ll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It’s time to take action and try something new, and I’ll be guiding you every step of the way.

Because let’s face it, being unique is what sets apart the legends from the rest. So, let’s roll up our sleeves and get ready to unleash our creative potential!

I’ll be covering:
– How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
– What should the audience persona include? How can you get this information?
– How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush
How to Drive More Local Foot Traffic With Instagram
https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/
Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs
https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/
“ai-generated sameness” https://marketoonist.com/2023/02/ai-generated-sameness.html
My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No
Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 – Start
3:13 – Primary Episode Content
18:32 – Jewelry Brand Case Study
24:17 – The Gold Mine
30:19 – Jewelry and Marketing News Articles

Episode #229 – “How to Create Audience Personas for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

In this episode, I’ll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing.

As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they’re in the right mindset to learn about your brand and your products, so you’ll be learning how to identify who that person is (and how to document their characteristics and needs for yourself and your team) by checking out this episode.

I’ll be covering:
– How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
– What should the audience persona include? How can you get this information?
– How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

BuzzFeed says it will use AI tools from OpenAI to personalize its content
https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai
The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know
https://www.skyword.com/contentstandard/risks-and-rewards-of-using-generative-ai-for-content-creation-what-brand-marketers-need-to-know/
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
https://www.cmswire.com/digital-marketing/5-ways-to-make-your-marketing-emails-more-personal-without-personalization/
Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Katie Dean Jewelry Blog Post – https://katiedeanjewelry.com/blogs/the-blog/galentines-party-inspiration

Transcript: https://joyjoya.com/audience-personas-jewelry-marketing

00:00 – Start
3:06 – Primary Episode Content
19:12 – Jewelry Brand Case Study
22:35 – The Gold Mine
29:05 – Jewelry and Marketing News Articles

“How to Use ChatGPT for Marketing Your Jewelry Business”

Have you been wondering how you can utilize AI tools like ChatGPT in your efforts to improve and optimize your jewelry marketing? In this short video, I provide a screen share tutorial of ideas for taking advantage of ChatGPT.

If your jewelry marketing content needs a refresh, then this free AI tool could definitely benefit you. Refresh your jewelry business with my tips, including:

– How to use ChatGPT to breathe new life into your jewelry marketing email subject lines
– How to use ChatGPT to write a rough draft of a jewelry blog post
– How to use ChatGPT to write in a voice your jewelry customer will understand
– How to use ChatGPT to improve your jewelry website headlines
– How to use ChatGPT to brainstorm jewelry marketing campaign ideas

Let me know in the comments what you think of this powerful AI tool.

Episode #228 – “Leverage the Power of Content in Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

In this episode, I’m going to introduce you to the concept of content marketing for your jewelry brand. I’ll demonstrate how to make your jewelry business’ brand identity and storytelling tangible and accessible for your target customers – through the power of content.

If you’re ready to pursue a jewelry marketing strategy that will set you up for long-lasting success and keep paying you dividends over the months and years, then you’ll want to keep listening or watching for:

– What is content marketing for jewelry brands?
– What makes it different from other types of jewelry marketing, and why does it specifically benefit jewelry brands?
– How to start thinking about content marketing for your jewelry brand, so you can prepare yourself for the next few episodes, where I’ll progressively walk you through more lessons about content marketing, step by step.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

TreSemmé tests new storytelling format for latest product launch
https://www.glossy.co/beauty/tresemme-tests-new-storytelling-format-for-latest-product-launch/
How ChatGPT Drives Ecommerce Conversions
https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions
Chipotle Creates Jewelry Collection in Honor of Valentine’s Day
https://www.qsrmagazine.com/news/chipotle-creates-jewelry-collection-honor-valentines-day

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Clean Origin Blog Post – https://www.cleanorigin.com/blog/how-to-pick-an-engagement-ring/
Content Marketing Institute – https://contentmarketinginstitute.com/what-is-content-marketing/

Transcript: https://joyjoya.com/content-marketing-jewelry-business

00:00 – Start
3:41 – Primary Episode Content
15:49 – Jewelry Brand Case Study
19:28 – The Gold Mine
25:12 – Jewelry and Marketing News Articles

Visit https://joyjoya.com/jump for all the details.

In this episode, I’m going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses – why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers – connecting with them beyond the superficial and building an enduring bond.

So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:
– Why are stories so powerful?
– What are the opportunities in storytelling for jewelry brands?
– What shapes do stories take?
– And how can you be a better storyteller, no matter what kind of resources you have?

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds
https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/
Gen Z is driving luxury sales as wealthy shoppers get younger
https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html
How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry
https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Alex Monroe Jewellery – https://www.alexmonroe.com/

Transcript: https://joyjoya.com/jewelry-storytelling

00:00 – Start
3:34 – Primary Episode Content
17:49 – Jewelry Brand Case Study
23:33 – The Gold Mine
32:06 – Jewelry and Marketing News Articles

Visit https://joyjoya.com/jump for all the details.

In this episode, I’m talking about branding. What’s a brand, really? Why’s brand identity so important in 2023 and beyond? It’s time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Win $1,500 to Go on 15 First Dates
https://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/
How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy
https://www.whowhatwear.com/second-life-podcast-susan-alexandra/slide2
6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychology
https://www.entrepreneur.com/growing-a-business/6-mindsets-you-need-to-adopt-to-reach-your-marketing-goals/440913

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Catbird – https://www.catbirdnyc.com/
“Making Yourself Proud, Happy, and Grateful” by Eric Teplitz – https://inspiredlivingblog.wordpress.com/2021/12/27/making-yourself-proud-happy-and-grateful/

Transcript: https://joyjoya.com/branding-jewelry-business

00:00 – Start
3:39 – Primary Episode Content
16:13 – Jewelry Brand Case Study
22:54 – The Gold Mine
26:45 – Jewelry and Marketing News Articles