Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy”

In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we’ll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let’s explore the vast opportunities drops can offer in capturing and sustaining your audience’s attention.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start
2:50 Primary Episode Content
16:16 Interview
34:44 The Gold Mine

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing”

In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It’s super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store – and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start
2:27 Primary Episode Content
15:31 Interview
29:26 The Gold Mine

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series”

This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We’ll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We’ll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we’ll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we’ll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help you build out your own email marketing Welcome Series. Let’s dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-email-marketing-welcome-series

00:00 Start
2:36 Primary Episode Content
15:35 Interview
28:32 The Gold Mine

Episode #255 – “How to Know: Is Your Jewelry Instagram Strategy Working?”

This is Episode #255, and we’ll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you’re a jewelry business owner or marketer, it’s often challenging to have a clear perspective on your social media strategies since you’re deeply involved.

You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn’t emulate them. But it’s vital to remember that appearances can be deceiving. Without insight into another business’s operations, it’s difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears.

In today’s discussion, we’ll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We’ll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help refine your own social media tactics. Let’s dive into the world of Instagram marketing and beyond.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips

00:00 Start
2:43 Primary Episode Content
18:47 Interview
37:38 The Gold Mine

Episode #254 – “Practical Email Marketing Tips for Jewelry Brands”

This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience – and get consistent ROI from your email marketing efforts.

I’ll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she’d like to achieve, and what my recommendations are.

If you’re just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into today’s interview, I’ll be sharing some takeaways that hopefully you’ll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/practical-email-tips-jewelry

00:00 Start
2:21 Primary Episode Content
18:28 Interview
35:36 The Gold Mine

Episode #253 – “Introducing the Winner of the Joy Joya Jewelry Marketing Grant”

This is Episode #253, and today I’ll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business.

I’ll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you’re just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into the interview, I’ll share valuable content planning insights that can benefit your business. Contrary to what many think, this season is an excellent time to strategize content, especially as we approach the holiday season and prepare for 2024.

Join me as I delve into the world of content: from initial brainstorming, refining those ideas, to allocating time for the vital brand narratives you aim to share.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-content-case-study

00:00 Start
2:27 Primary Episode Content
13:36 Interview
43:49 The Gold Mine