I’m taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

Episode #265 – “How (and Why) to Stay Consistent With Jewelry Marketing”

Welcome to Episode #265. Today, I’m eager to chat about the importance of staying consistent with your jewelry marketing. I’ve noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now’s not the time to ditch what’s been working for you out of anxiety or fear.

The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it’s never wise to completely overhaul your strategy on a whim. Whether it’s the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.

Speaking of photos, I’ve heard from quite a few of you asking about Hilary’s secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you’ll see her signature style shining through. It’s so distinct that her posts often get tons of shares and likes. That’s the power of keeping a consistent vibe in your visuals. It’s all about making your brand stand out, even through something as simple as photos and videos that share a common thread.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I’ll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I’ll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/stay-consistent-jewelry-marketing

00:00 Start
3:52 Primary Episode Content
19:28 Interview
38:51 The Gold Mine

Episode #264 – “Uncover the Story for Your Jewelry Brand”

Welcome to Episode #264. Today, we’re diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity.

Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It’s easy to fall into the trap of believing that your jewelry will automatically attract attention.

But a piece of jewelry becomes infinitely more appealing when it’s accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that’s exactly what we’ll be exploring in today’s episode.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I’d like to delve into the importance of intertwining your brand with a narrative. I’ll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/storytelling-jewelry-marketing

00:00 Start
3:04 Primary Episode Content
18:17 Interview
33:38 The Gold Mine

Episode #263 – “Local Marketing Strategies for Jewelry Brands”

Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts.

Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in specific geographic locations and build a stronger community around your brand. We will explore various approaches to local marketing, providing you with practical tips and insights on how you can leverage the resources and opportunities available to you, and ultimately, harness the power of local marketing to benefit your brand.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, let’s take a moment to break down what local marketing could mean for your brand. We’ll delve into the ways you can begin investigating the potential of local marketing, and we’ll also provide some actionable steps to help you build momentum with your local marketing initiatives. By doing so, you’ll be able to better assess whether diving deeper into local marketing is a worthwhile pursuit for your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/local-marketing-strategies-for-jewelry-brands

00:00 Start
2:52 Primary Episode Content
16:17 Interview
32:16 The Gold Mine

Episode #262 – “Getting Curious About Your Jewelry Marketing”

Welcome to Episode #262. A common misconception I’ve observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they’ll achieve their sales targets seamlessly.

However, the reality is far from it. There isn’t a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I’ve realized that everyone’s journey to success is unique. The key is to navigate and discern this path, ideally sooner than later. And how do we do this? By probing, by inquiring, and not by waiting for some mystical answer to fall into our lap. It’s about mastering the art of asking the right questions, particularly when faced with the data before us.

In this episode, I want to shift our focus to the importance of curiosity and questioning, especially about data. It’s no secret that many solopreneurs in the creative field are magnetically drawn to aesthetics, whether it’s branding or intricate jewelry designs. However, the same folks might find themselves daunted by numbers, often presuming they lack the know-how. They may feel they’re missing out on some arcane formula or hidden key.

But let’s change that mindset! Instead of getting bogged down with every little data detail, embrace your inquisitiveness. Begin by asking questions, and let yourself explore freely. Embark on your journey of data discovery with an open heart and mind!

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

For even more of a primer on this topic, I suggest going back to Episode #233, which is all about Key Performance Indicators or KPIs.

Before we dive into our conversation with Hilary, let’s explore how you can become more inquisitive about your data. We’ll discuss what insights might emerge when you allow your curiosity to take charge and how you can take actionable steps based on this newfound knowledge—without the stress of being a data expert or having every answer.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Influencers to check out:
AGATA ZOFIA JANKOWIAK – @blingsis Instagram account
ANETA BLASZCZAK – @blissfromparis Instagram account
BEHROKH BAKHSHI – @champagnegem Instagram account
PRERNAA MAKHARIAA – @prernaa.makhariaa Instagram account
RENU CHOUDHARY – @thediamondtalk Instagram account

Transcript: https://joyjoya.com/getting-curious-jewelry-marketing

00:00 Start
4:51 Primary Episode Content
19:22 Interview
34:36 The Gold Mine

Episode #261 – “Serving Your Customers Through Jewelry Marketing”

In Episode #261, our discussion will focus on the art of serving your customers – and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However, it’s your role to act as knowledgeable guides. By leveraging innovative marketing strategies, you can assist your customers more effectively, not only meeting their needs but also advancing your own business objectives.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we delve into our chat with Hilary, I’ll highlight the importance of service as a competitive edge. We’ll explore strategies for serving your customers that also align with your business objectives, and discuss ways to showcase your dedication to service as a unique strength.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/serving-customers-jewelry-marketing

00:00 Start
2:18 Primary Episode Content
12:39 Interview
24:45 The Gold Mine

Episode #260 – “The Power of Surprise in Jewelry Marketing”

In Episode #260, we’re diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice?

The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part? You can customize this element of surprise to fit your brand’s unique story and ethos. So let’s unlock this game-changing strategy!

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I’ll highlight the perks of surprising your customers. We’ll explore various methods to delight them and discuss how you can customize these strategies to resonate with your brand. Additionally, we’ll delve into the transformative results you can anticipate when you begin to redefine your customers’ perceptions of your brand’s operations.

Links From the Episode:

https://hilaryfinck.com/

https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/surprise-jewelry-marketing

00:00 Start
2:53 Primary Episode Content
14:36 Interview
23:43 The Gold Mine

Episode #259 – “Strategies for Marketing Custom Jewelry”

In Episode #259, we’ll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term “custom” can range from entirely bespoke creations to personalized versions of pre-existing designs. Given today’s consumers’ desire for unique experiences and personalized possessions, providing a tailored jewelry experience can significantly boost your jewelry brand’s potential.

As the holidays approach, emphasizing custom jewelry offerings becomes more important than ever. In a season that celebrates individuality, love, and heartfelt giving, personalized pieces hold a unique allure. Custom jewelry not only offers a one-of-a-kind gift, but it also carries an intimate sentiment, showcasing the thought and effort invested into selecting the perfect piece. This period also provides jewelers with a prime opportunity to educate customers about the intricacies of the custom process and the importance of adhering to custom deadlines to ensure timely holiday delivery. In a market inundated with generic gifts, a tailored creation stands out, resonating deeply with both the giver’s intentions and the recipient’s appreciation. Furthermore, in an age where consumers are actively seeking more meaningful and personalized shopping experiences, offering custom options can significantly enhance brand engagement and loyalty during this pivotal shopping season.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about the nuances of defining custom jewelry, the rising consumer trend towards personalized experiences, effective marketing strategies for unique jewelry offerings, and how custom offerings can elevate a jewelry brand’s potential in today’s market.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/custom-jewelry-marketing-strategies

00:00 Start
3:54 Primary Episode Content
19:33 Interview
33:19 The Gold Mine

Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy”

In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we’ll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let’s explore the vast opportunities drops can offer in capturing and sustaining your audience’s attention.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start
2:50 Primary Episode Content
16:16 Interview
34:44 The Gold Mine

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing”

In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It’s super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store – and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start
2:27 Primary Episode Content
15:31 Interview
29:26 The Gold Mine