How to Set Jewelry Marketing Goals for 2024

Episode #268 – “How to Set Jewelry Marketing Goals for 2024”

Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven’t already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It’s about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.

Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn’t solely measured by financial gains; it’s also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I’ll delve into the importance of setting business goals that aren’t solely focused on revenue. We’ll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.

Links From the Episode:


00:00 Start
2:56 Primary Episode Content
17:23 Interview
33:16 The Gold Mine