Episode #272 – “Email Marketing List Health for Jewelry Businesses”
Welcome to Episode #272. In this episode, I’m excited to share one of my favorite jewelry marketing activities to kick off the new year – giving your email subscriber list a check-up!
In the world of jewelry marketing, the email list is like a lively and ever-evolving companion that needs some TLC from time to time. Just how often you should pamper it depends on its size – the bigger ones require more frequent spa days, while the smaller ones can enjoy a more casual check-in now and then. So, let’s dive into the world of email subscriber list rejuvenation!
Later in this episode, I’ll also be chatting with Hilary from Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.
Before we begin our conversation with Hilary, let’s talk about what it means to have a healthy email list, how to regularly manage email list health, and what actions you can take to improve list health if it’s looking a little under the weather.
Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/
4:00 Primary Episode Content
31:38 The Gold Mine