Episode #242 – “Delight Your Customers with Jewelry Marketing Content”
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Welcome to Episode #242. In this episode, we’ll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their friends and family? Then you’ll want to hear my tips.
By offering valuable information, entertainment, and inspiration to customers, your jewelry business can deepen its connection with its audience and differentiate itself from competitors.
High-quality content can also help customers make informed purchasing decisions. By providing educational content on the quality, craftsmanship, and care of your jewelry, for example, you can help customers feel more confident and satisfied with their purchases. This also aids in reducing return rates and improving the likelihood a customer will leave a positive review.
You can also leverage content to showcase the unique story behind each piece, such as the inspiration behind a new collection or the process of creating a custom design. By telling the story behind the jewelry, you give customers a chance to develop a deeper appreciation for the craftsmanship and emotional value of their purchases, leading to a more meaningful and positive customer experience.
I’ll be covering:
Why customer experience matters for marketing – and how jewelry marketing content can support that
How you can use content to support the customer experience at various stages of the customer journey
How to get your existing customers to share your content with others, thus spreading brand awareness and acquiring new happy customers
From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
News Articles: Is it Time for the Return of the Catalog? https://www.mytotalretail.com/article/is-it-time-for-the-return-of-the-catalog/ McKinsey: Consumers are trading down — and splurging https://www.retaildive.com/news/consumers-continue-to-spend-through-economic-uncertainty-report/648891/ Promotions … Don’t Train Your Customers https://www.mytotalretail.com/post/promotions-dont-train-your-customers/
Other links from this episode: Effy Jewelry – https://nationaljeweler.com/articles/5600-effy-fetes-40-years-with-new-campaign
00:00 – Start 4:52 – Primary Episode Content 20:59 – Jewelry Brand Case Study 25:03 – The Gold Mine 33:05 – Jewelry and Marketing News Articles