I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global…

I share a special episode to mark the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine’s Day and Mother’s Day have passed, and some would-be…

In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is “a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history…

In this episode, I share some of my favorite tips for growing your jewelry brand’s email list. If you’re struggling to gain new subscribers for your email marketing efforts, then you’ll definitely want to listen and watch for tips that you can…

I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the event…

Do you feel completely overwhelmed by Google Analytics for your jewelry business’ website? In this podcast episode, I walk through the basics of Google Analytics; these are metrics I check regularly for my jewelry brand clients. Even if you only know…

In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that’s right I said “blog”, a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you…

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer…

For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, “The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that…

I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine…