All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you’re probably scrambling to get your photo/video assets when you need them and possibly missing opportunities…

In episode #119, I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you’ll…

In episode #118, I answer a listener-submitted question. The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business…

I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all…

In episode #116​ of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you’re able to…

I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He’s currently a consultant and a catalyst success partner for…

I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then…

In this episode, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, “Zigy is LinkedIn, Instagram, Affiliate…

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. Check out the accompanying blog post here:

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. Check out the accompanying blog post here: