Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it’s…

Do you often find yourself deciding on your jewelry brand’s social media post content the day that you’re going to post it? If you’re currently following this approach, then you’re likely experiencing one of two common problems: either your feed…

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from…

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, “Creatives aren’t a beauty contest, so let performance drive your ad…

A hot-of-the-presses report titled “Adobe Analytics Holiday Forecast 2020” predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that “smartphone shopping dollars will grow by 55% YoY this…

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for…

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving. When was the last time you gave back to your followers and…

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone’s…

Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your…

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing….