Since the implementation of “shelter in place” rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in real time, engaging and interacting with them in a meaningful way.

Have you been wondering how you can also use Instagram Live creatively and effectively? Watch this video, since I’ll be sharing some of the best practices for using the platform and even pass along some tips from jewelry designer Julie Lamb, who’s been hosting many Live broadcasts over the past few weeks.