In this episode, I share my interview with Shayne McCoy Hollander. Like my guest Jeff in the previous episode #145, I first met today’s guest at this year’s JCK Las Vegas show when I was on a panel about the topic of “The Fringe of Marketing and Branding” with Shayne, former Joy Joya podcast guest Jen Cullen Williams, and Ben Smithee of The Smithee Group. It was a super fun panel, and I really loved hearing Shayne’s insights about the topic.

Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA). You can find her social media tips and tricks featured in trade publications such as National Jeweler, InStore Magazine and JCK Online.

In this episode, Shayne and I discuss the state of social media marketing for the jewelry industry today. How can jewelry brands navigate all the rapid changes and still reach their target customers? How can influencer marketing and paid advertising integrate with a comprehensive social media strategy? We cover it all. I know it’s a topic that frustrates many, and I hope that Shayne and I can clarify a few things for you. I hope you’ll watch!