Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok

Episode #248 – “Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok”

To learn more about “Jewelry Marketing Jumpstart”, visit for all the details.

Welcome to Episode #248. We’re continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you’re familiar with these platforms and have an idea of the people who use them, you’re probably wondering how to get the best results. Here’s the thing: you don’t have to be on all four platforms to succeed.

Instead, it’s important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I’ll be covering:
– Tips and best practices for each of the four platforms.
– Some insider secrets that are often overlooked but can make a big difference.
– Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart –

News Articles:
Email Welcome Pages Drive More Sales
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
Alt-Commerce: The Future of Consumer Buying and Selling

Other links from this episode:

Bryan Anthonys “Be Your Own Kind of Beautiful”


00:00 Start
3:23 Primary Episode Content
26:45 Content Case Study
30:28 The Gold Mine
37:50 Jewelry Marketing News Roundup