Episode #249 – “Improve Your Jewelry Brand’s Social Media Presence”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we’re closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you’re like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We’ll explore various methods and metrics to help you measure jewelry marketing success and progress on social media. 

It’s time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I’ll be covering: 

• How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we’ll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
• Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we’ll break down these metrics and explain how they relate to your overall marketing goals.
• Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles: Meta Launches Threads, Provides Insights into Coming Elements https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/

3 Store Event Themes That Are Sure to Create a Sense of Community https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/

Tools for SEO Email Alerts https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode: 

Aurate “SUMMER. BLACK. FRIDAY. IS. HERE.” https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start 3:34 Primary Episode Content 24:22 Content Case Study 30:28 The Gold Mine 34:22 Jewelry Marketing News Roundup