Jewelry Email Marketing: Diving Into the Welcome Series

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series”

This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We’ll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We’ll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we’ll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we’ll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help you build out your own email marketing Welcome Series. Let’s dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:


00:00 Start
2:36 Primary Episode Content
15:35 Interview
28:32 The Gold Mine