Building a Brand Identity for Jewelry Businesses

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In this episode, I’m talking about branding. What’s a brand, really? Why’s brand identity so important in 2023 and beyond? It’s time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here:

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart –

News Articles:

Win $1,500 to Go on 15 First Dates
How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy
6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychology

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart –
Catbird –
“Making Yourself Proud, Happy, and Grateful” by Eric Teplitz –


00:00 – Start
3:39 – Primary Episode Content
16:13 – Jewelry Brand Case Study
22:54 – The Gold Mine
26:45 – Jewelry and Marketing News Articles