In this episode, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend, which I’ll refer to in this episode as the commonly-used acronym BFCM.

If you’re in the camp of wanting to offer your customers a special treat ahead of the holidays or just want to throw your brand name in the “hat” of participating in the holiday spirit, then this episode is for you.

Of course, there’s a lot of preparation and planning involved to get to BFCM successfully, and most of that logistical stuff, including planning out how and when you can fulfill orders, should have been executed already.

This episode is all about the last-minute things you can do to make sure you’re in tip-top shape and ready to roll, so customers aren’t abandoning their carts and changing their minds. Watch now.