Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy”

In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we’ll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let’s explore the vast opportunities drops can offer in capturing and sustaining your audience’s attention.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start
2:50 Primary Episode Content
16:16 Interview
34:44 The Gold Mine

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing”

In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It’s super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store – and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start
2:27 Primary Episode Content
15:31 Interview
29:26 The Gold Mine

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series”

This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We’ll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We’ll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we’ll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we’ll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help you build out your own email marketing Welcome Series. Let’s dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-email-marketing-welcome-series

00:00 Start
2:36 Primary Episode Content
15:35 Interview
28:32 The Gold Mine

Episode #255 – “How to Know: Is Your Jewelry Instagram Strategy Working?”

This is Episode #255, and we’ll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you’re a jewelry business owner or marketer, it’s often challenging to have a clear perspective on your social media strategies since you’re deeply involved.

You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn’t emulate them. But it’s vital to remember that appearances can be deceiving. Without insight into another business’s operations, it’s difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears.

In today’s discussion, we’ll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We’ll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help refine your own social media tactics. Let’s dive into the world of Instagram marketing and beyond.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips

00:00 Start
2:43 Primary Episode Content
18:47 Interview
37:38 The Gold Mine

Episode #254 – “Practical Email Marketing Tips for Jewelry Brands”

This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience – and get consistent ROI from your email marketing efforts.

I’ll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she’d like to achieve, and what my recommendations are.

If you’re just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into today’s interview, I’ll be sharing some takeaways that hopefully you’ll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/practical-email-tips-jewelry

00:00 Start
2:21 Primary Episode Content
18:28 Interview
35:36 The Gold Mine

Episode #253 – “Introducing the Winner of the Joy Joya Jewelry Marketing Grant”

This is Episode #253, and today I’ll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business.

I’ll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you’re just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into the interview, I’ll share valuable content planning insights that can benefit your business. Contrary to what many think, this season is an excellent time to strategize content, especially as we approach the holiday season and prepare for 2024.

Join me as I delve into the world of content: from initial brainstorming, refining those ideas, to allocating time for the vital brand narratives you aim to share.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-content-case-study

00:00 Start
2:27 Primary Episode Content
13:36 Interview
43:49 The Gold Mine

Episode #252 – “Introducing the Winner of the Joy Joya Jewelry Marketing Grant”

This is Episode #252, and today we’re setting sail on an exciting new direction for the podcast. Podcast. If you’ve been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level.

Well, the wait is over! In June, we selected the recipient of the prestigious grant, and now, we’re officially embarking on this fabulous journey together.

Today, I’m delighted to unveil the winner of the Joy Joya Jewelry Marketing Grant, who will be receiving six months of digital marketing services courtesy of our agency, Joy Joya. It’s going to be a transformative experience for this jewelry brand, and we can’t wait to see their dreams turn into shining realities.

In this episode, not only will I reveal the name of the lucky grant recipient, but you’ll also have the unique opportunity to get up close and personal with the founder and maker behind this exceptional jewelry business. We’ll sit down for an interview, where they’ll share their story, vision, and passion that fuels their creations.

Over the coming six months, we’ll be diving headfirst into the exhilarating world of jewelry marketing, witnessing firsthand the ups, the downs, and the dazzling successes that come with elevating a brand’s digital presence. So, whether you’re a fellow jewelry entrepreneur looking to gain valuable insights or simply a jewelry aficionado eager to learn more about the craft and business behind your favorite pieces, this new direction is made for you!

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/winner-jewelry-marketing-grant

00:00 Start
3:18 Primary Episode Content
5:56 Interview
30:55 The Gold Mine

Episode #251 – “Wrapping Up Jewelry Marketing Jumpstart – What’s Next?”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It’s the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we’re having fun, right?

But no worries, my gem-loving friends, the podcast isn’t going anywhere! We’re just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let’s take a moment to walk down memory lane and do a quick recap of all the glittering gems we’ve uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we’ve got:
– A sparkling lineup of new content and adventures awaiting you. I’ll spill the diamonds on what’s coming up next, so you won’t want to miss that!
– Our regular fan-favorite segments – the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we’ll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can!

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Instagram Adds Improved Reels Template Options to Provide Creative inspiration
https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/
Zales, Rocksbox partner on jewelry rental
https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/
Can Mystery Boxes Save Fashion Retail?
https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode:
CLAIRE’S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS
https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start
3:22 Primary Episode Content
18:39 Content Case Study
22:37 The Gold Mine
27:56 Jewelry Marketing News Roundup

Episode #250 – “Tips for Using AI Tools in Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week’s episode, we’re diving headfirst into a topic that has been slowly but surely changing the game. We’re talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it’s for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I’ve been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I’ve given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we’re throwing the spotlight entirely on this fascinating world. Today, we’re dedicating 100% of our time to unwrap the power of AI in content creation.

This one’s about exploring new paths, embracing technological advancements, and empowering yourselves.

I’ll be covering:
– What is ChatGPT?
– What are the general best practices and tips for using it?
– What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Lush Cosmetics Left Most Social Platforms Two Years Ago. How’s That Going?
https://www.allure.com/story/lush-cosmetics-no-facebook-instagram
Meta Threads engagement has dropped off since red-hot debut, tracking firms say
https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html
Don’t ask for reviews too soon
https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode:

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign
https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/chatgpt-jewelry-marketing

00:00 Start
3:38 Primary Episode Content
25:36 Content Case Study
29:00 The Gold Mine
32:24 Jewelry Marketing News Roundup

Episode #249 – “Improve Your Jewelry Brand’s Social Media Presence”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we’re closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you’re like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We’ll explore various methods and metrics to help you measure jewelry marketing success and progress on social media.

It’s time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I’ll be covering:
– How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we’ll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
– Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we’ll break down these metrics and explain how they relate to your overall marketing goals.
– Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Meta Launches Threads, Provides Insights into Coming Elements
https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/
3 Store Event Themes That Are Sure to Create a Sense of Community
https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/
Tools for SEO Email Alerts
https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode:

Aurate “SUMMER. BLACK. FRIDAY. IS. HERE.”
https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start
3:34 Primary Episode Content
24:22 Content Case Study
30:28 The Gold Mine
34:22 Jewelry Marketing News Roundup