Influencers can play an important role in a jewelry brand’s overall marketing strategy. Are you curious about working with influencers? Would you like to know how to approach influencer marketing in a strategic way? In this presentation (with audio recorded from the original talk given at Jewelry Ecomm Live! in Miami, October 2019), Joy Joya Founder and Creative Director Laryssa Wirstiuk explains what influencers can offer your jewelry brand, how you can start finding the best-fit influencers and working with them, how to set expectations, and how to assess your ROI.