Episode #265 – “How (and Why) to Stay Consistent With Jewelry Marketing”
Welcome to Episode #265. Today, I’m eager to chat about the importance of staying consistent with your jewelry marketing. I’ve noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now’s not the time to ditch what’s been working for you out of anxiety or fear.
The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it’s never wise to completely overhaul your strategy on a whim. Whether it’s the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.
Speaking of photos, I’ve heard from quite a few of you asking about Hilary’s secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you’ll see her signature style shining through. It’s so distinct that her posts often get tons of shares and likes. That’s the power of keeping a consistent vibe in your visuals. It’s all about making your brand stand out, even through something as simple as photos and videos that share a common thread.
We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.
Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I’ll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I’ll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.
3:52 Primary Episode Content
38:51 The Gold Mine