How to Filter and Prioritize Jewelry Marketing Ideas

Episode #266 – “How to Filter and Prioritize Jewelry Marketing Ideas”

Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.

In Episode #265, we explored the importance of consistency in marketing. Consistency isn’t just about being regular; it requires focused effort, dedication, and strong belief in your approach. It’s common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it’s crucial to recognize that attempting everything isn’t practical or beneficial for your business.

After you’ve brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I’ll discuss how to evaluate the risks and potential benefits of various marketing ideas. I’ll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we’ll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have.

Links From the Episode:


00:00 Start
2:51 Primary Episode Content
15:35 Interview
31:55 The Gold Mine