In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively.
According to recent data, YouTube receives more than 2 billion logged-in users per month and delivers more than 1 billion hours of video each day to users. It can obviously be a challenge to stand out as a jewelry brand with all that video content from a multitude of genres, but if you’re optimizing your videos and being smart and strategic about choosing which content to post, you can attract your target customer.
YouTube (owned by Google) is not only a major search engine in itself, but the company has been taking major strides lately to innovate the platform in an effort to meet demands with how consumers learn about and shop for products. Keep watching for the details.