How to Engage Authentically As a Jewelry Brand on Instagram

Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it’s super frustrating to plan and create awesome content that doesn’t get noticed.

You may already know that the best way to boost your engagement (your number of likes, comments, shares, and new followers) is to be an active member of the platform. In order to boost your engagement, you also have to be engaging and engage with other users as well.

According to a recent blog post from Later about how the Instagram algorithm works in 2021, “consistently showing up on Instagram is so important.
It sends positive signals to the Instagram algorithm – and gives your audience more opportunities to interact with your content.” Okay, but what does that really mean? I’ve had a few different clients ask me this same question over the past few weeks, so I thought I would share my answer in a new episode. Watch for more information.