244 – 5 Tips: Email Marketing for Jewelry Businesses

Episode #244 – “5 Tips + Best Practices – Email Marketing for Jewelry Businesses”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details. 

Welcome to Episode #244. Today, we’re diving into one of my absolute favorite topics: email marketing for jewelry brands. If you’ve been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your captivating stories and content. 

Picture this: with each email you send, you’re wooing your subscribers, captivating them with your sparkling stories and irresistible offers. Your email should leave them wanting more, eagerly anticipating your next message. It’s all about creating a sense of intrigue and curiosity, just like a romantic courtship. So, let your creativity shine and craft emails that not only showcase your stunning jewelry but also spark a genuine connection with your audience.

You’ll be using your emails to gradually nurture and engage your subscribers, guiding them along the path towards becoming loyal customers. Think of it as a dance, where you lead your audience from one microcommitment to another, building trust and rapport every step of the way. And before you know it, they’ll be falling head over heels for your jewelry and happily making that big commitment to purchase.

I’ll be covering:

  • Why’s email marketing so important for jewelry brands today, and is it really still relevant?

  • What’s my favorite platform for email marketing and why?

  • What are my top 5 tips and best practices for emails that work?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Luxury customer experience expectations can differ globally, and brands need to keep up https://www.retailbrew.com/stories/2023/05/23/luxury-customer-experience-expectations-globally

Advice from the Pros: What You Need to Know About Jewelry Marketing https://rapaport.com/magazine-article/advice-from-the-pros-what-you-need-to-know-about-jewelry-marketing/

Digital Interactions Are Just Part of a Jewelry Sale Now https://www.nytimes.com/2023/05/26/fashion/jewelry-technology-sales.html

Other links from this episode:

Printfresh’s Dream Team Rewards https://printfresh.com/pages/rewards

Transcript: https://joyjoya.com/email-marketing-jewelry

00:00 Start 4:13 Primary Episode Content 25:46 Content Case Study 29:21 The Gold Mine 36:56 Jewelry Marketing News Roundup