In this episode, I share my interview with a fascinating and creative woman who I met at this year’s JCK Las Vegas, when I participated with her on a panel called “The Fringe of Marketing”. Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode. 

In this episode, I’ll be covering:

• What jewelry brands can do to ensure they’re effectively communicating their vision and identity in 2022 and beyond
• Why should today’s jewelry brand’s consider investing time and energy into TikTok
• Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms
• …and more!

Sparkle Award:

The Clear Cut – https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/

News Articles:

The top luxury categories among US consumers – https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers

Art’s New Perch: Your Neck, Not Your Wall – https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html

Instagram Expands Test of Multiple Links in User Bios – https://www.socialmediatoday.com/news/Instagram-Testing–Multiple-Links-in-User-Bios/633203/

More about Janzen Riley Tew:

Denim & Velvet – https://www.denimandvelvet.com/ Denim & Velvet Instagram – https://www.instagram.com/denimandvelvet/

Transcript: https://joyjoya.com/jewelry-branding-expert