In this episode, I share my interview with a fascinating and creative woman who I met at this year’s JCK Las Vegas, when I participated with her on a panel called “The Fringe of Marketing”. Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode.
In this episode, I’ll be covering:
- What jewelry brands can do to ensure they’re effectively communicating their vision and identity in 2022 and beyond
- Why should today’s jewelry brand’s consider investing time and energy into TikTok
- Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms
- …and more!
The top luxury categories among US consumers – https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers
Art’s New Perch: Your Neck, Not Your Wall – https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html
Instagram Expands Test of Multiple Links in User Bios – https://www.socialmediatoday.com/news/Instagram-Testing–Multiple-Links-in-User-Bios/633203/
More about Janzen Riley Tew: