In this episode, I share the best opportunities in direct mail marketing for jewelry brands today. 

Some people consider direct mail to be a more “traditional” or “old school” marketing strategy, since it involves actual paper as well as the United States Postal Service. 

It’s the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupons, and other types of mailers. 

In this episode, I’ll be sharing five ways that you can utilize direct mail marketing for your jewelry brand. They include:

1. Handwritten notes/cards
2. An offer within a box/package
3. Catalog or other glossy mailer
4. Postcards
5. Content publication like a magazine

Sparkle Award:

Kendra Scott – https://www.marketingbrew.com/stories/2022/09/08/kendra-scott-bet-big-on-bamarushtok-2022-and-it-paid-off

News Articles:

Sotheby’s Brings Back ‘Brilliant & Black’ Selling Exhibition – https://www.nationaljeweler.com/articles/11245-sotheby-s-brings-back-brilliant-black-selling-exhibition

Don’t Call Them Grandmas! The Enduring Appeal of the Senior Fashion Icon – https://www.vogue.com/article/the-enduring-appeal-of-the-senior-fashion-icon

6 Formerly “Dated” Jewelry Trends That Will Be Big This Fall – https://www.whowhatwear.com/fall-jewelry-trends-2022/

Other Links from the Episode:

Ep #135 – Interview With David Wachs – https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.

Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/direct-mail-marketing-jewelry