In episode #119 of the podcast, I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you’ll definitely want to listen to this episode.

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question at joyjoya.com/ask. The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and that they’re struggling with the digital transformation. Watch for the answer.

In this episode, I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.

Paul and I first bonded over our shared love of branding, and then I found out we had much more in common. We were both born and raised in New Jersey, so he’s basically my brother from another mother.

In this episode, we focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs – marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We’ll answer all those questions in this episode.

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you’re able to master mindset and get out of your own way, then you’ll absolutely be able to achieve your dreams. To submit suggestions for future podcast episodes, visit joyjoya.com/ask.

During a Clubhouse chat on February 23, 2021, Laryssa answered jewelry marketing questions live. Watch the video to hear her answers; it’s completely off-the-cuff and unscripted. Visit joyjoya.com/ask to contribute your own questions.