Episode #263 – “Local Marketing Strategies for Jewelry Brands”
Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts.
Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in specific geographic locations and build a stronger community around your brand. We will explore various approaches to local marketing, providing you with practical tips and insights on how you can leverage the resources and opportunities available to you, and ultimately, harness the power of local marketing to benefit your brand.
We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.
Before we jump into our chat with Hilary, let’s take a moment to break down what local marketing could mean for your brand. We’ll delve into the ways you can begin investigating the potential of local marketing, and we’ll also provide some actionable steps to help you build momentum with your local marketing initiatives. By doing so, you’ll be able to better assess whether diving deeper into local marketing is a worthwhile pursuit for your brand.
2:52 Primary Episode Content
32:16 The Gold Mine