Episode #262 – “Getting Curious About Your Jewelry Marketing”

Welcome to Episode #262. A common misconception I’ve observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they’ll achieve their sales targets seamlessly.

However, the reality is far from it. There isn’t a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I’ve realized that everyone’s journey to success is unique. The key is to navigate and discern this path, ideally sooner than later. And how do we do this? By probing, by inquiring, and not by waiting for some mystical answer to fall into our lap. It’s about mastering the art of asking the right questions, particularly when faced with the data before us.

In this episode, I want to shift our focus to the importance of curiosity and questioning, especially about data. It’s no secret that many solopreneurs in the creative field are magnetically drawn to aesthetics, whether it’s branding or intricate jewelry designs. However, the same folks might find themselves daunted by numbers, often presuming they lack the know-how. They may feel they’re missing out on some arcane formula or hidden key.

But let’s change that mindset! Instead of getting bogged down with every little data detail, embrace your inquisitiveness. Begin by asking questions, and let yourself explore freely. Embark on your journey of data discovery with an open heart and mind!

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

For even more of a primer on this topic, I suggest going back to Episode #233, which is all about Key Performance Indicators or KPIs.

Before we dive into our conversation with Hilary, let’s explore how you can become more inquisitive about your data. We’ll discuss what insights might emerge when you allow your curiosity to take charge and how you can take actionable steps based on this newfound knowledge—without the stress of being a data expert or having every answer.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Influencers to check out:
AGATA ZOFIA JANKOWIAK – @blingsis Instagram account
ANETA BLASZCZAK – @blissfromparis Instagram account
BEHROKH BAKHSHI – @champagnegem Instagram account
PRERNAA MAKHARIAA – @prernaa.makhariaa Instagram account
RENU CHOUDHARY – @thediamondtalk Instagram account

Transcript: https://joyjoya.com/getting-curious-jewelry-marketing

00:00 Start
4:51 Primary Episode Content
19:22 Interview
34:36 The Gold Mine