Episode #233 – “Metrics that Matter: KPIs for Jewelry Marketing Success”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we’re going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you’re just guessing – and who wants to do that?

I’ll be covering:
– What’s a key performance indicator, and why do you need to have KPIs?
– What are some common KPIs for jewelry marketing content?
– How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’
https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/
Email Personalization: The Forgotten Art of Making People Feel Heard
https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/
A new economic engine for culture: What comes after social media as we know it
https://on.substack.com/p/2million

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
BigCommerce Ecommerce Formula – https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/
Kay Jewelers
https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 – Start
4:07 – Primary Episode Content
22:11 – Jewelry Brand Case Study
22:52 – The Gold Mine
29:58 – Jewelry and Marketing News Articles