In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies.

In this episode, we’ll be covering:
– What are some of the challenges and opportunities in virtual jewelry today?
– How can indie designers start exploring the possibilities of designing for the metaverse?
– What’s “phygital jewelry”?
– Why should traditional (physical) jewelry brands consider a jump into the metaverse, and what are some strategic ways that they can get started?
…and more!

Sparkle Award:
Mejuri’s Collaboration With Piecework – https://mejuri.com/shop/products/golden-hour-puzzle

News Articles:

Announcing new Instagram content scheduling
https://business.instagram.com/blog/schedule-content-instagram
How to improve E-A-T for websites and entities
https://searchengineland.com/improve-e-a-t-for-websites-entities-389799
Permanent Jewelry Continues to Evolve With More Styles and Options
https://www.jckonline.com/editorial-article/permanent-jewelry-evolution/

Check out JEVELS: https://jevels.com/
Connect with Zuzana: https://www.linkedin.com/in/zuzana-bastian-5934505b/

Transcript: https://joyjoya.com/virtual-jewelry-metaverse

00:00 – Start
1:59 – Sparkle Award
3:57 – Jewelry and Marketing News Articles
12:36 – Interview With Zuzana Bastian