In episode #133, I share my own personal recording of a talk I recently presented to the Women’s Jewelry Association of Boston. The title of the talk is “How to Build Brand Awareness and Attract Your Target Customer”. I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information you do have about your customers to make important decisions about your branding and marketing strategies.
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Through this podcast, host Laryssa Wirstiuk aims to empower and inspire jewelry entrepreneurs and professionals, so they can thrive while adding more beauty to the world. She’s passionate about digital marketing for jewelry brands, and she’s excited to share her passion with you. And, as we all know, JEWELRY IS JOY, so Laryssa will gladly seize any opportunity to talk about it.
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