Empowering & Inspiring
A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.
Previous Audio Episodes
228 – Leverage the Power of Content in Jewelry Marketing
Episode #228 - "Leverage the Power of Content in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'm going to introduce you to the concept of content marketing...
227 – Be a Better Storyteller for Your Jewelry Business
Visit for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more...
226 – Building a Brand Identity for Jewelry Businesses
Visit for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and...
225 – Introducing “Jewelry Marketing Jumpstart” for 2023
Visit for all the details. In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. If...
224 – THE GOLD MINE – Get Comfortable With Change in Jewelry Marketing
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
223 – Do These 3 Things for Jewelry Marketing Success in 2023
In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond. Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape...
Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.
Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.
In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.
Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.
234 – Create a Winning Content Strategy for Your Jewelry Brand
Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing...