Empowering & Inspiring
Jewelry Entrepreneurs
and Professionals
A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.
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Previous Audio Episodes
250 – Tips for Using AI Tools in Jewelry Marketing
Episode #250 - "Tips for Using AI Tools in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but...
249 – Improve Your Jewelry Brand’s Social Media Presence
Episode #249 - "Improve Your Jewelry Brand's Social Media Presence" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing...
248 – Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok
Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #248. We're continuing our mini social media marketing series...
BONUS – Sign Up for “Jewelry Marketing Jumpstart” Before Access Ends!
BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!" Links and Info From This Episode: "Jewelry Marketing Jumpstart" - Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July...
247 – Overview of Social Media Platforms for Jewelry Marketing
Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing...
246 – How Jewelry Brands Can Level-Up Their Email Marketing
Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and...
Show Host
Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.
Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.
In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.
Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.
256 – Jewelry Email Marketing: Diving Into the Welcome Series
Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series" This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly...