Episode #235 – “Tactics for Generating Jewelry Marketing Content Ideas”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let’s face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I’ve got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals. 

We’re building on the last episode where we created a killer one-page content strategy. Now, we’re taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I’m also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy. 

I’ll be covering:

• What to consider first before starting your jewelry marketing content brainstorm

• Some ideas for organizing and expanding upon your brainstorm

• Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion

https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion Explaining luxury’s new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers 4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump National Day Calendar – https://nationaldaycalendar.com/ Answer the Public – https://answerthepublic.com/ Brilliant Earth’s Blog – https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content 

00:00 – Start 3:50 – Primary Episode Content 26:12 – Jewelry Brand Case Study 31:50 – The Gold Mine 40:43 – Jewelry and Marketing News Articles