Episode #230 – “How to Do Competitive Analysis for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I’m excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out.

Get ready to make a splash in the Sea of Sparkle! We’ll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It’s time to take action and try something new, and I’ll be guiding you every step of the way.

Because let’s face it, being unique is what sets apart the legends from the rest. So, let’s roll up our sleeves and get ready to unleash our creative potential!

I’ll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/ How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush How to Drive More Local Foot Traffic With Instagram https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/ “ai-generated sameness” https://marketoonist.com/2023/02/ai-generated-sameness.html My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No

Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 – Start 3:13 – Primary Episode Content 18:32 – Jewelry Brand Case Study 24:17 – The Gold Mine 30:19 – Jewelry and Marketing News Articles