219 – Brand Activations and Visual Merchandising for Jewelry Businesses

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She’s an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma’s approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we’ll be covering:

  • What does the word “activation” mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands? 
  • How can a brand’s personality be expressed through a brand activation?
  • What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
  • …and more!

Sparkle Award:

Lark & Berry – https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast – https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try – https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays – https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry