You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.
If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!
In this week’s episode, I’ll be sharing what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer experience and marketing are intimately intertwined and that more jewelry brands should be focused on optimizing the two together.
I’ll be discussing:
- Why customer experience is such an important part of marketing
- Some things I personally love to get out of a customer experience
- And how you can start leveraging your customer experience for marketing
Links from the episode: