201 – When to Adopt a New Social Media Marketing Platform

In this episode, I answer the question, “How can you tell whether a new or new-ish social media platform is right for your jewelry business?”

I’ve had a number of listeners and viewers as well as clients ask me, “Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?” But the question isn’t only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold. Even Pinterest just introduced a new collaging app for Pinterest users. Do you feel confused and overwhelmed?

In this episode, I’ll be covering:

  • What to do when you start hearing buzz about a new social media platform?
  • How will you know if it’s right for you?
  • How do you start on a new platform?

Sparkle Award:

Greenwich St. Jewelers – https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991

News Articles:

Etsy set to drop $600 million on marketing this year, CEO says – https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html

How prioritization frameworks can make you a better marketer – https://sproutsocial.com/insights/prioritization-frameworks/

Content marketing: What it is and why marketers should care – https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/

Other Links from the Episode:

“Success With Jewelry” Podcast – https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048

Transcript: https://joyjoya.com/jewelry-social-media-marketing