Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Watch this video to find out how to do it successfully.

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone’s attention, but it can also incite a negative reaction. In this video podcast episode, we’ll be discussing how you can use color to your benefit in jewelry marketing.

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today’s consumers are bombarded by emails not only on Black Friday but every day. Even if you’re not planning to participate in traditional Black Friday and Cyber Monday promotions this year, you’re still going to need to differentiate yourself through email.

Did you know that nearly 50% of subscribers decide to open a message based on the subject line (https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/)? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting amazing copywriting and calls to action. Arguably, your subject line matters more than any other aspect of your email campaign.

Watch this episode to discover how to write the best subject lines ever.

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future.

Once you’re aware of these vampires and know how to identify their energy-sucking power, you can take steps to avoid them and use your marketing budget and your time more efficiently. You won’t need garlic or a wooden stake, but you will need a vision and a plan. You’ll also need the confidence and fortitude to stand up to them as you face all the challenges associated with growing your jewelry business.

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry.

Jewelry Marketing Joy includes more than 300 pages of comprehensive knowledge and wisdom about marketing your jewelry brand. Whether you’re a beginner, or you’ve been running your jewelry business for decades, you’ll definitely benefit from the information in this book. I’ve been working on this project all year, and some of the content has even been pulled from work I’ve done over the past few years – you can’t even imagine how excited I am to share it with you!

Visit JewelryMarketingJoy.com for more information.