Episode #303 – “How to Leverage “Micro Moments” in Jewelry Marketing”

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, “micro-moments” refer to the small instances when consumers turn to their devices to act on a need, whether it’s to learn something, do something, discover something, watch something, or buy something.

These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they’re needed.

As a jewelry brand, it’s crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you’re connecting with them right where they are.

In this episode, I’ll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.

In our “Gold Mine” segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.

Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing

00:00 Start
3:53 Primary Episode Content
15:15 The Gold Mine

Episode #302 – “How to Pivot Jewelry Marketing For Rising Gold Prices”

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads.

Do you stick to your roots, crafting luxurious pieces in the traditional solid gold your customers love, or do you pivot to keep your creations accessible and your business thriving?

The good news is, there’s no need to choose just one path. In fact, the rise in gold prices is the perfect opportunity to flex your creative muscles, offering fresh, innovative solutions that not only meet the market’s demands but also elevate your brand’s allure.

Imagine transforming the challenge of rising costs into a golden opportunity—literally! By embracing out-of-the-box marketing and merchandising strategies, you can continue to dazzle your customers with the magic of gold, all while staying true to your brand’s unique identity.

Whether it’s mixing metals, introducing new materials, or simply reimagining how you tell your brand’s story, the possibilities are as limitless as your creativity. So in this episode, I’m going to dive into some fun and inventive ways to navigate these golden waters and come out shining brighter than ever.

In our “Gold Mine” segment, I just want to share some fun things that have been happening on JoyDeck this month – and how you can join our new jewelry marketing support platform if you’re interested.

Transcript: https://joyjoya.com/how-to-pivot-jewelry-marketing-for-rising-gold-prices

00:00 Start
4:29 Primary Episode Content
18:30 The Gold Mine

Episode #301 – “Jewelry Marketing Lessons From the Summer Olympics”

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the most coveted pieces of jewelry in history.

I recently watched a video segment about this year’s medals, which were designed and crafted by Chaumet. With this design, Chaumet has made history as the first jeweler ever to design the medals for the Olympic and Paralympic Games. This is truly a significant moment for the world of jewelry.

It got me thinking—nobody is born with a love for jewelry. There’s always a reason behind it. Whether it’s for nostalgia, accomplishment, self-expression, or even just a tactile connection, jewelry holds personal meaning. The Olympics this year have highlighted how deeply symbolic and significant jewelry can be, and these insights can definitely inform your marketing strategies.

By understanding the emotional and symbolic reasons why people are drawn to jewelry, you can craft marketing that truly resonates. Just as Olympic medals symbolize achievement and history, your jewelry can connect with customers on a deep, personal level.

In our “Gold Mine” segment, I’ll also be reflecting on my experiences at the NYC trade shows this year, including NY Now, Melee, and Meghan Patrice Riley’s “Spotlight Designer Jewelry Presentation.” If we crossed paths there, it was great to see you!

Transcript: https://joyjoya.com/jewelry-marketing-lessons-olympics

00:00 Start
4:28 Primary Episode Content
17:31 The Gold Mine

Episode #300 – “Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)”

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #300. Yes, it’s a milestone one, so I’m making it special! Side note – did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don’t go back into the archive that far; I don’t even want to know what’s back there. I’m coming up on six years this November! And yes, this will be relevant when you hear the topic of this week’s Gold Mine segment.

But anyway, in today’s episode, I’ll be announcing the winner and finalists of the Joy Joya Summer 2024 Emerging Jewelry Brand grant!

I also want to introduce our new JoyDeck jewelry marketing support platform, which is officially launching this week. This platform has been over a year in the making since I first conceived of the idea, and I’m thrilled to share that it’s finally live. I want to tell you all about it and how it can benefit you—I think many of you will love it!

In the Gold Mine segment, I’ll share tips on how you can put yourself on the hook for generating jewelry marketing content ideas over and over and over for the long haul. If you often feel like you can’t come up with good ideas, this might change your perspective.

Joy Joya Summer 2024 Grant Winner And Finalists
WINNER Twyla Dill – https://www.twyladill.com/
Blossom and Shine – https://www.blossomandshine.com/
Delphine Leymarie Jewelry – https://delphineleymarie.com/
Kate Winternitz Jewelry – https://www.katewinternitzjewelry.com/
CinnamonSticks Designs – https://www.cinnamonsticksdesigns.com/
Elisha Marie Jewelry – https://elisha-marie.com/

Transcript: https://joyjoya.com/introducing-joydeck-jewelry-marketing

00:00 Start
4:44 Grant Winner Announcement
8:04 Primary Episode Content
22:34 The Gold Mine