Episode #296 – “What’s It Like Having Marketing Support For Your Jewelry Business?”

Welcome to Episode #296. In today’s episode, I want to paint a picture of what it’s like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six months, they realize it’s nothing like what they had imagined—they really don’t know what they don’t know.

I can totally relate to this feeling. Recently, I had a call with a tax strategist and felt completely out of my depth. Like, it was kind of embarrassing how much I didn’t know, but that’s life – it’s a constant journey of discovering and learning. And it’s incredible how working with an expert can open up a whole new world you didn’t even know existed.

There’s a quote by the late writer David Foster Wallace, from a commencement speech he gave called “This Is Water”, and I think it sums this up perfectly:

“There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”

And that’s what this episode is all about. Keep listening or watching to find out what I mean.

Transcript: https://joyjoya.com/marketing-support-for-your-jewelry-business

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
4:10 Grant Announcement
5:49 Primary Episode Content
17:25 The Gold Mine