Drive Jewelry Marketing Success Through Goal-Oriented Content

Episode #232 – “Drive Jewelry Marketing Success Through Goal-Oriented Content”

To learn more about “Jewelry Marketing Jumpstart”, visit for all the details.

Welcome to episode #232, where we’ll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that’s purpose-driven and effective.

By the end of this episode, you’ll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you’ll be unstoppable!

Let’s face it, we all want to create content that makes an impact. But the difference between the content creator who’s just winging it and the savvy jewelry business owner who’s crushing their marketing game is simple – having a specific goal in mind. So, let’s dive in and start setting some SMART goals that will guide your content creation journey to success!

I’ll be covering:
– What should a “good” goal include?
– What are some of the types of goals you can set for your jewelry marketing content?
– How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!
– How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart –

News Articles:

No more clumpy lipgloss: How TikTok’s ‘deinfluencing’ trend became a marketing tactic
Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping
14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart –
Add A Pearl –


00:00 – Start
3:41 – Primary Episode Content
26:22 – Jewelry Brand Case Study
31:23 – The Gold Mine
36:32 – Jewelry and Marketing News Articles