Mark Smelzer on Community in the Jewelry Industry

In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city magazine called Buzz. After that, he moved to Variety, the entertainment trade publication, but a corporate shake-up there propelled him to become the publisher of JCK magazine. At the time, 18 years ago, he knew very little about the jewelry industry, but he grew to love it and has seen it go through countless changes. In 2021, he shifted to an exciting new role at Jeweler’s Mutual, and he conceived of the event Conversations in Park City, which recently took place in mid-October. I’m really excited to have Mark on the podcast today to chat about his time in the industry as well as his experience of the unique retreat in Utah.

In this episode, we’ll be covering:
– What’s it like to organize and execute on a major event for the jewelry industry?
– Why are leadership development and networking events so important for this industry?
– What are some of the most exciting and invigorating things happening in the industry today?
…and more!

Sparkle Award:
Diamonds Do Good –

News Articles:

Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative –
25% of Diamond Jewelry Sales in 2021 Were Made Online –
TikTok Launches ‘TikTok Academy’ Marketing Education Platform –

Connect with Mark on Linkedin:


2:40 – Sparkle Award
5:00 – Jewelry and Marketing News Articles
14:09 – Interview With Mark Smelzer