In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you’d like to check those out as well.
I won’t be repeating any of that content in this episode, so I suggest you review those as a primer. Here’s a summary of the out-of-the-box tips I’ll be covering:
– Create a proprietary holiday or special event
– Think about giftable bundles, upsells, and cross-sells
– Forget discounting for BFCM – surprise and delight instead
– Add direct mail to the mix
– Update and add to your top-of-funnel content
Icebox – https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html
Instagram’s Latest Feature Test Is About Being BeReal – https://techcrunch.com/2022/08/23/instagrams-latest-feature-test-is-about-being-bereal/
Companies Used to Announce Products. Now They “Drop” Them – https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855?mod=djemalertNEWS
Instacart is enlisting celebrities and influencers to make your shopping list — in case that’s helpful – https://www.theverge.com/2022/8/25/23320625/instacart-celebrity-influencer-curated-grocery-carts-lizzo
This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.
Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/