Radio Isn’t Dead for Jewelry Retailers

I interviewed Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. In this mini episode taken from the full interview, Tom shares that he still uses radio as a marketing tool. He talks about the strategy behind radio and things to consider if you think it’s a medium that fits your demographic.

Guest – Thom Duma Fine Jewelers – https://www.tdfj.com/
Full Video Interview – https://youtu.be/MP5qnAQzDsw
Full Apple Podcast Interview – https://podcasts.apple.com/us/podcast/183-interview-with-jeweler-tom-duma-on-traditional-vs/id1441935014?i=1000574566154
Full Spotify Interview – https://open.spotify.com/episode/0vkg45N0ECAHtnmPu8c3XQ?si=3288cf890a6141a4
Episode Transcript – https://joyjoya.com/traditional-jewelry-marketing