I interviewed Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. In this mini episode taken from the full interview, Tom explains why he chooses the traditional marketing strategies he does and why they work. Tom tells the audience to consider these things,
– Who is your demographic?
– What media if any does your demographic consume?
– Who has disposable income?
Guest – Thom Duma Fine Jewelers – https://www.tdfj.com/
Full Video Interview – https://youtu.be/MP5qnAQzDsw
Full Apple Podcast Interview – https://podcasts.apple.com/us/podcast/183-interview-with-jeweler-tom-duma-on-traditional-vs/id1441935014?i=1000574566154
Full Spotify Interview – https://open.spotify.com/episode/0vkg45N0ECAHtnmPu8c3XQ?si=3288cf890a6141a4
Episode Transcript – https://joyjoya.com/traditional-jewelry-marketing