In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is “How to Have More Fun With Jewelry Marketing”.
I feel pretty passionate about this particular topic for two reasons: 1) in my interactions with jewelry brands, I find that too many of them take their brands and marketing too seriously and 2) the data shows that consumers want to be entertained, to have fun with brands. So how can you start having more fun with jewelry marketing? Stick around for this episode to find out.
Links from the episode:
Sparkle Award – sparkleaward.com
Dana Rebecca Email Screenshot – https://imgur.com/a/5WFbjTf